One of India’s leading Brand of Mens Footwear, Joe travelled through Europe, looking for perfect shoes that would gladden the heart and help complete his wardrobe with shoes that made him happy, shoes that felt ideal. He was tired of ‘making do’ with what was available, frustrated with the fact that nice shoes meant breaking the bank and done with dubious quality. While searching for dreamy kicks Joe went through bustling cities and picturesque hamlets, he looked for them in small workshops and big factories, he went through Italy, Spain and Portugal, collecting all the shoes that made him merry. All his finds are available at JOE SHU. Joe went on this journey so you wouldn’t have to feel what he felt. He went so you could be ‘a step ahead!